Why blogging works for me…

Following on from a poll I did over on Instagram stories this week I wanted to share my blogging journey with you as it’s something I’ve never fully explained before and could be helpful if you fancy using your time in lockdown to start a blog.

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I first started blogging when I set up my online store way back in 2014, originally it was a way to try and promote the products I was selling as I had zero budget for marketing. I was firing out posts based on how the items I was selling were made, seasonal shopping guides and gift guides…looking back it was very bland and unsurprisingly didn’t bring any business/very little traffic to the Little Mill House website. It wasn’t really until I was on maternity leave in 2016 that I really got the bug for blogging, it helped me rediscover a love for writing that I had left behind in my teens. I started writing about trends, ideas for sustainable living, interviewing inspiring upcyclers and posting ‘How to’ recycling projects. My content was becoming way more interesting and gained a lot of readers in a short period of time.

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After around 6 months of blogging twice weekly and promoting blog posts through social media (mainly twitter as readers seemed to click through and read more from there) I decided to up my game. I read up on as many SEO blog posts and You Tube videos as I could manage and started to implement what I was learning into my blog posts, keeping a track of what worked and what didn’t. I shared posts featuring brands with the relevant contact within the companies in the hope that they would share with their followers. I also started to regularly share a round up of new posts with my newsletter subscribers so that my writing was being seen by as many people as possible. It was time consuming and there were a lot of late nights but it was 100% worth it!

I began earning from my blog as a separate income stream to my interior design work and the online store in 2017/2018. I was approached by brands who wanted to work with me, this gave me the confidence in my work to pitch collaborations to brands myself and create a media kit. I work with brands that I’d buy anyway and turn down lots of ideas weekly that I don’t feel fit the brand. I learnt early on in my brand collaboration journey that the fee paid isn’t worth the amount of readers lost by choosing one wrong collab! I signed up to a couple of affiliate marketing programmes with brands that I was regularly working with and added sidebar adds, this gives me a small commission whenever someone clicks through from my blog and purchases. It’s not a lot but adds up and gives an income top up for minimal effort.

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A photo from back when I could blog from coffee shops!

 

I think the main thing I love that my blog has given me is the ability to write for other publications, I’ve been paid to write for numerous interiors publications both in print and online. Including a very exciting new column in one of my favourite magazines that I can’t wait to tell you about soon.

Next moves for me are to continue growing the blog and look at ways to incorporate the blog with my interior design website in a more streamlined way (without it taking me a gazillion hours). I’d love to get back to blogging twice a week (as I have this week funnily enough) but that’s not a realistic goal for now, maybe when little LMH starts school full time. If you’d like to read more about me and my business click here.

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I’ve included my passion for travel in the blog, here’s a photo from a trip to Geneva this January.

Feel free to email or DM me if you’d like to chat more about starting or growing your blog, I’d love to help if I can.

Keep Safe

N x

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0 Responses

  1. I enjoyed reading this post so much! Thank you for sharing your journey, this is very interesting and inspiring! We need to talk about this in more detail 😁 Ciao from a locked down Venice

  2. I enjoyed reading this post so much! Thank you for sharing your journey, this is very interesting and inspiring! We need to talk about this in more detail 😁 Ciao from a locked down Venice

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Natalie Lockwood Interiors has been showcased at Grand Designs Live and Ideal Home Show as well as being featured in national newspapers and magazines.